The Lazarus Agency
CULTURAL PRODUCTION
Culture-led experiences, wherever they belong.
About
For decades, Lazarus Fine Prints was the home of Larry Lazarus' analogue black-and-white craft. What began as a darkroom eventually transformed into Gallery Lazarus, a vibrant exhibition space in the heart of Hamburg. The man who had spent his life bringing the work of others to light was, in the final chapter of the gallery, brought into the light himself. In 2020, Joya Erlebach took over the space, evolving from guardian of an archive into an intuitive Curator, Creative Director, and Cultural Producer. What followed was not a strategy. It was determination. Facing a global pandemic, severe structural building damage, and relentless operational hurdles, she secured cultural funding, executed a complete high-end interior redesign, and pioneered a pop-up hosting concept that brought brands, artists, and communities together. Following the passing of Larry Lazarus in February 2026 and the curation of his first solo exhibition, THE LAZARUS moves on. The same deep curation, creative direction and determination that built the physical space — applied now without fixed walls. To exhibitions, pop-ups and brand collaborations, anywhere in the world. Independent of the medium. Always with character.
Services
Pop-Up Konzeption
End-to-end development of temporary retail and brand experiences — from spatial concept and production to press and opening.
Branding / Identity
Visual identity systems, art direction and brand language for emerging and established labels seeking a distinctive editorial voice.
Event Production
Creative direction and full production of brand events, launch parties, openings and cultural activations.
Space Consulting
Strategic and creative advisory for brands entering new physical markets — location scouting, spatial storytelling and commercial rollout.
How we work
We invest in understanding the brief, the context and the people involved — before we propose anything.
Every project begins with a conversation. We invest in understanding your brand before proposing anything.
Start a conversationBrief & discovery
We listen, ask and research before proposing a direction.
Concept & strategy
A clear creative framework with rationale, references and scope.
Production & delivery
We manage every detail from suppliers to opening day logistics.
Launch & follow-up
On-site support and post-project documentation.